How to Write a Kick-Ass About Page
- May 16, 2018
- 8 min read
How to Write a Kick-Ass About Page
Many people think that this is just a simple task everyone can do and boom the clients keep on knocking! I mean what is hard when all you need to do is write something about yourself and put it on your page. Out of all the pages you need to write about your website this, should not be a problem right? Well, if you need to come up with the best kick ass About page, then you are making the worst mistake. The basic principle about copy writing is that your audience matters. May be this is news to you. Well, this is not a surprise because I initially had this notion in my mind before I kick stared my career.
It is true that many readers are not inserted in your life story, but all they want is to learn about your blog. They only need to know if they are on the right place and you have to give them something to prove it. Getting to capture your personality and your energy is key to lure your audience. This will be the reason why people follow your page. Statistics show that only 17 % percent of the bloggers in the industry make sustainable amount of money. The rest 81 % are just there filling in the blanks. You never want that .Do you. Well, I believe the following considerations and tips I have listed below will be of great help to you.
It is not all about you
The page your running is not always about you. If you are a blogger who needs to be paid, you need to make sure that, your website is a client-magnetizing tool. You do not always need to be a copywriter to come up with a kick-ass About page. This form of marketing is successful because it is something everyone tries to achieve. What you really need to do is think like a potential writing client. The clients visits your About page because they need to more about you are who you are. To their surprise, they are met by a large un-ending story about how you became a writer since you were in first grade and how your cat is your writing companion. This will make the client think you are a joker and will look for other profiles and you will have lost it. It is therefore necessary to consider the following when coming up with your About me page.
Have I done enough introduction about myself?
Have I shown that I indeed understand the client’s origin?
Have is shown that I am able to do the task.
Have I shown how working with me can be? Etc.
A perfect example in this case would be
‘Hi, my name is Shantel and am a freelancer for hire. I specialize in web content and product descriptions that will increase traffic and yield to better sales. I have huge experience in marketing and sales and my unique work will give your brand the attention t needs. I am an easygoing person, who pays attention to details and who works keeping your brand in mind.
From the above example, the writer has clearly demonstrated her experience in the field by stating her work experience. She even tells the client that working with her would improve the company’s sales and lead to brand growth.
Determine your clients’ needs.
It is never enough just talking of what type of content you can deliver. You need to convince a client that you are the right person for the job. To do this you only need to create a relationship with the client. You should be able to know their needs and what they want done. For example, a top writer, Sophie Lizard’s About page, she does exactly that:
“I’m Sophie Lizard. I help people get things done with words.
You’re busy and you need results. I get that.
When you need effective copy and content, I create it.
When you’ve got a pile of unorganized ideas, I sift and shape them into valuable books, training products and other assets.
You never have to hold my hand. Just tell me what you want to achieve, and I deliver.”
Writers with the best About page show the writer why they are the best and why they need to be hired. Some important things to mention to your About page may include.
How you save on clients time.
How it is convenient for you to do the job than when client is doing it.
How hiring you will help save money for the client.
Use of high-quality photos
We have been dealing with creation of the best bio and it is very important to show why it is important to have a quality photo of yourself on your page. Well you know the saying “never judge a book by its cover”. Unfortunately, nobody adheres to that rule. I mean how would you ignore a book with a beautiful cover that seems like it is talking back to you? That is how things are in reality. That in mind your client is bound to make assumptions of you and your work solely based on your appearance on your About me photo.
For example if in your bio you are wearing warm clothes such as orange or pink in color, it says so much about you. If you are seated behind a beautiful background, with a big smile written all over your face, it can convince the client that you are an open cheerful and a happy person. If that is the type of a person the client is looking for, then consider yourself hired. Take interest to learn what colors mean and what they say about your personality. Some of the research conducted on photo appearance revealed many aspects of the client’s expectations. Some include.
A squinching photo
The idea behind this concept is that wide eyes usually show fear while small squinted eyes may show comfort and higher confidence levels. As such, their gain is as shown in the photo.
Smiling face
A smile with teeth visible draws much likability and confidence from clients. To some astonishing facts, a closed mouth earns less the above qualities. However, too much smiling will lead to a laughing gesture. In this case, likability will increase but competence and influence levels will drop.
Style of Dress
It is true that clothes do not make a man, but the eyes never see the difference. What you wear is what gives people the perception about the kind of a person you are. In this case, formal dressing yields better likability, and more confidence.
Make sure to include your credibility.
Business owners need to know that the person they are hiring is well suited for the task. They want an assurance that you can indeed write good content and that you can be relied to drive the company to the next level. However, this may be challenging to the newbies, as it would be difficult to prove that you can deliver quality content. This because you may have not been hired anywhere by any client. Well that is where even the greatest of all begun their journey. The following tips may help you add more credibility to your page.
Make your own blog and ensure that you make posts frequently. For example, you could have post on how to work as a freelancer and make sure to link it with social media accounts for better reach.
You can collect testimonials from friends, or other freelance writers. For example, if you helped somebody get hired through your efforts to spruce up their profiles, have them mention that. In the event you contribute on other blogs, get the owner to write a testimonial about you.
Ensure to post frequently on major websites that fall in your niche.
The above things may prove that you are indeed a writer. Similarly, you may need to include the content that has been featured on popular websites. This is a boost to your profile. When it comes to your education, it may be important or not important according to your clients. When you feel the need to have it included, you can still mention it and have it market your credibility.
Include your Personality
It is never wrong to throw in some bits of your personality. Clients are not looking for a robot; they want someone lively, charismatic and one who has life beyond just sitting behind a computer, typing all day. The question is how to go about it professionally. The best way to achieve this is by including a “some fun facts about me include.” For example, it’s important to show your client’s personality in your About page. The Be a Freelancer owner, Francesca Nicasio has written a section of humorous fun facts about her. Some of the examples you may include are:
I don’t like spicy food. I totally hate it.
I grew up in the farm where roosters and chickens woke us up everyday
I had a pet called Michael.
I love a glass of Riesling or black coffee.
I believe that hard work pays.
Another writer Craig Morrison has used humor to depict is About me page in a unique way. It says, “In my spare time, I like to break world records. No big deal”.
6.Include a Call to Action
This is definitely what most people forget to do when completing their About me page. What is the need to complete the entire process of writing About page if the readers are not given a motivation to do anything? You are done coming up with the best write up, you need to conclude with a perfect CTA. This at times refferd to as a CTA is a remark created with the intention to initiate a quick reaction from the client or person reading it.
Some of the most common classic call to actions we see on websites includes “call us today for free consultation”, “contact me and get what you have been looking for”. A CTA is very important as it leaves the client with something to think about. You never want a situation whereby a reader goes through your About page, loves it and then leaves without even noting your practice. Therefore, this a killer strategy that will make readers and clients make the decision to hire you. Irrespective whether you are asking them to subscribe to your newsletter or telling them to consider hiring you, a call to action is very important.
7.Write Now
With all the above considerations, you must be ready to write you About me page. This is a very important part in your website and so you do not need to rush while writing it. You can read it aloud to make sure it really sounds like you, or have someone listen in. In this stage, you can only treat it as a draft. Ensure to include a call to action, share widely and update it often. This will give your clients something to talk about and all the benefits will just get back to you. Writing about yourself can be hard but when you know your target clients, it is quite easy to come up with the best About me page.
Conclusion
Writing your About page should not be something very difficult. With a little attention and much creativity, you will come up with the best kick-ass About page that will make clients come begging to work with you. When the focus is directed to the client and not only yourself, this opens a wonderful relationship between you and your client. This can translate to long working contracts where both parties benefit. It is important to show the clients that you are indeed capable of turning their business to success when they rely on your content. In whatever type of writing you specialize in whether SEO or online marketing, use your About page to give the clients the belief it is only you who can turn their fortunes around and increase sales. You also need to show your personality and throwing some bit of fun facts about you changes the attitude of your clients. They will believe you are not any other dull person seated behind a computer with nothing else to do in life apart from writing. When you include your credibility and what you are good at, is the most important thing that will make an undecided client hire you.
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